Everyone’s hot marketing topic has been Social Media and Digital applications. Evolved marketers that successfully integrate these disciplines will see greatly improved brand reach, relationships, and ROI. Social Media is a logical extension of an overall Experiential marketing strategy. The shrewd path is to position an event as one point on the consumer dialogue continuum, and use social to extend and strengthen your brand conversations.

At the 2010 Event Marketing Summit we were asked to present our thinking on how we approached the integration of social and experiential. We came up with the following Ten Guiding Principles that we use when integrating Experiential & Social programming, we hope you find them helpful.