JAMESON BARTENDERS BALL
September 2011 - April 2012
National
Hosting hundreds of bartenders for an evening centered on the brand and the band, this is the premier brand advocacy program exclusively for nightlife professionals. Guests are given concert style “VIP” credentials as they enter for a private rock concert, hosted bar and guided tastings led by Jameson Brand Ambassadors.
GREEN & BLACK'S TASTE DISCOVERY TOUR
November 2011 - August 2012
National
The Taste Discovery Tour visits high profile foodie events with dark and milk chocolate sampling, engaging chocolate seminars, and an interactive quiz to determine your custom Green & Black’s chocolate flight. The tour is featured on Facebook, YouTube, Twitter, and Flickr. Learn more!
WWE FAN EXPERIENCE
November 2011 - June 2012
75 Markets Domestic & International
WWE is bringing energy and excitement to the concourses at their event venues. While consumers wait for the action to start in the ring, they can interact with the latest WWE-THQ video games on giant TV screens, or check out the Mattel/WWE Elite Collection diorama, Defining Moments figures and Rumblers Bash & Blast Ring.